Meeting of meteorologists
As part of the European Commission's "You control climate change" awareness-raising campaign, more than 45 meteorologists and television weather presenters from across the European Union met in February the Commission's Berlaymont headquarters in Brussels.
Speakers included Mr Jerry Lengoasa, Assistant Secretary-General of the World Meteorological Organisation, and two lead authors of the Intergovernmental Panel on Climate Change's forthcoming Fourth Assessment Report, Prof Stefan Rahmstorf of the Potsdam Institute for Climate Impact Research (Germany) and Professor Pavel Kabat of Wageningen University and Research Centre (the Netherlands). Six members of the IABM Committee were in attendance.
The "You Control Climate Change Campaign", launched by the European Commission's Directorate-General for Environment aims to dispel this negative perception. It sets out to further raise awareness of the seriousness of climate change for our society, and encourages people to act by making small changes in their behaviour.
Examples of these small changes include turning down the heating thermostat, switching off the standby mode on appliances, reducing car use and increasing recycling - all of which collectively add to significant reductions in greenhouse gases.
Based on the results of past opinion polls, the target group was identified as those people who "sometimes" make an effort to protect the environment and tend to be sceptical about how much of a difference their efforts make.
The campaign seeks to raise awareness via different channels including television, online and outdoor advertising, a dedicated website as well as a special schools programme.